With “Victory” as the new name for the AMP dog-shelter, we need a logo to represent us. We have 600 dogs at our shelter at the moment: 600 souls rescued from a life full of torment and misery on the streets, or with heartless owners who have beaten them, tortured them, or kept them in chains until the iron has penetrated deep into the neck muscles. This means 600 victories that we see each day, to which we can add over 10,000 other victories achieved during the 17 years of activity. We are also talking about the victory of these dogs over the street life and the hope that they will live in the midst of a loving family one day.
The new logo suggests precisely the fact that each dog in our care is waiting to find a family, a place to call “home”. Until then, their home is “Victory”.
